{"id":46097,"date":"2026-10-19T17:11:45","date_gmt":"2026-10-19T15:11:45","guid":{"rendered":"https:\/\/www.drkelly.ch\/?p=46097"},"modified":"2026-10-19T17:11:47","modified_gmt":"2026-10-19T15:11:47","slug":"reach-magazine-podcast-dr-kelly","status":"publish","type":"post","link":"https:\/\/www.drkelly.ch\/en\/blog\/reach-magazine-podcast-dr-kelly\/","title":{"rendered":"Reach Magazine: Dr. Kelly on beauty, social media &amp; healthy aging"},"content":{"rendered":"<hr>\n<div>\n<div><!--\n  Dr. Kelly\u00ae \u2013 Source bar: Reach Magazine, \u201creach out\u201d podcast (ENGLISH)\n  Use: paste into a Custom HTML block at the end of the article.\n  Nothing to adjust \u2013 the media overview link is set (change to your English media URL if different).\n  Colours: #000000 \u00b7 #d1bfbe \u00b7 #515457 \u00b7 #a7a2a3 \u00b7 #92374d\n-->\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Cormorant+Garamond:ital,wght@0,500;1,500&#038;family=Jost:wght@400;500&#038;display=swap\" rel=\"stylesheet\">\n<style>\n.dksrc{--k:#000000;--blush:#d1bfbe;--slate:#515457;--mist:#a7a2a3;--wine:#92374d;\n  --serif:\"Cormorant Garamond\",Georgia,serif;--sans:\"Jost\",\"Helvetica Neue\",Arial,sans-serif;\n  max-width:1200px;margin:56px auto 0;font-family:var(--sans);color:var(--slate);\n  display:grid;grid-template-columns:1fr auto 1fr;align-items:center;gap:32px;\n  padding:34px 48px;background:#f6f1f0;border-top:2px solid var(--wine);position:relative}\n.dksrc *{box-sizing:border-box}\n.dksrc small{display:block;font-size:13px;letter-spacing:.2em;text-transform:uppercase;color:var(--slate);margin-bottom:6px}\n.dksrc__name{font-family:var(--serif);font-style:italic;font-weight:500;font-size:26px;line-height:1.2;color:var(--k);margin:0}\n.dksrc__name span{color:var(--wine)}\n.dksrc__date{text-align:right}\n.dksrc__date 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aria-label=\"Source and navigation\">\n<div>\n    <small>Guest on the podcast<\/small><\/p>\n<p class=\"dksrc__name\">Reach Magazine <span>\u2013<\/span> reach out<\/p>\n<\/p><\/div>\n<p>  <a class=\"dksrc__back\" href=\"https:\/\/www.drkelly.ch\/en\/blog\/category\/medien-en\/\"><i>\u2190<\/i>All media features<\/a><\/p>\n<div class=\"dksrc__date\">\n    <small>Published<\/small><\/p>\n<p>October 2026<\/p>\n<\/p><\/div>\n<\/nav>\n<\/div>\n<\/div>\n<hr>\n<div><!--\n  Dr. Kelly\u00ae \u2013 Media: Reach Magazine, Podcast \u00abreach out\u00bb, Oktober 2026 (ENGLISH)\n  Use: WordPress > Custom HTML block > paste the full code.\n  Video and links are already set \u2013 nothing to adjust.\n  Colours: #000000 \u00b7 #d1bfbe \u00b7 #515457 \u00b7 #a7a2a3 \u00b7 #92374d\n-->\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Cormorant+Garamond:ital,wght@0,400;0,500;1,400;1,500&#038;family=Jost:wght@400;500&#038;display=swap\" rel=\"stylesheet\">\n<style>\n.dkro{--k:#000000;--blush:#d1bfbe;--slate:#515457;--mist:#a7a2a3;--wine:#92374d;--text:#3d3f42;--soft:#f6f1f0;\n  --serif:\"Cormorant Garamond\",Georgia,\"Times New Roman\",serif;--sans:\"Jost\",\"Helvetica Neue\",Arial,sans-serif;\n  font-family:var(--sans);font-weight:400;color:var(--slate);line-height:1.8;font-size:18px;max-width:1200px;margin:0 auto;overflow:hidden}\n.dkro *{box-sizing:border-box}\n.dkro p{margin:0 0 1em}\n.dkro a{text-decoration:none}<\/p>\n<p>\/* HERO *\/\n.dkro-hero{background:var(--k);color:#fff;padding:80px 64px 200px;position:relative}\n.dkro-hero h2{font-family:var(--serif);font-weight:400;font-style:italic;font-size:clamp(36px,5vw,66px);line-height:1.08;color:#fff;margin:0 0 30px;max-width:980px}\n.dkro-hero h2 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.dkro-qa__icon{background:var(--wine);border-color:var(--wine)}\n.dkro-qa details[open] .dkro-qa__icon::before,.dkro-qa details[open] .dkro-qa__icon::after{background:#fff}\n.dkro-qa details[open] .dkro-qa__icon::after{transform:translate(-50%,-50%) rotate(0deg)}\n.dkro-qa__answer{padding:0 32px 30px 112px;max-width:900px}\n.dkro-qa__answer p{font-size:18px;color:var(--text);margin:0 0 .8em}\n.dkro-qa__answer q{font-family:var(--serif);font-style:italic;font-size:22px;color:var(--wine);quotes:\"\u201c\" \"\u201d\"}<\/p>\n<p>\/* CTA *\/\n.dkro-cta{background:var(--k);color:#fff;padding:80px 64px;display:grid;grid-template-columns:1fr auto;gap:40px;align-items:center}\n.dkro-cta h3{font-family:var(--serif);font-weight:400;font-size:clamp(34px,4vw,48px);color:#fff;margin:0 0 10px;line-height:1.1}\n.dkro-cta p{color:#e4dcdb;margin:0;font-size:18px}\n.dkro-btns{display:flex;flex-direction:column;gap:12px}\n.dkro-btn{display:inline-flex;justify-content:space-between;align-items:center;gap:28px;min-width:300px;padding:18px 26px;font-size:14px;letter-spacing:.16em;font-weight:500;text-transform:uppercase;transition:all .3s ease}\n.dkro-btn--wine{background:var(--wine);color:#fff;border:1px solid var(--wine)}\n.dkro-btn--wine:hover{background:var(--blush);border-color:var(--blush);color:var(--k)}\n.dkro-btn--line{color:var(--blush);border:1px solid var(--slate)}\n.dkro-btn--line:hover{border-color:var(--blush);color:#fff}\n.dkro-btn i{font-style:normal;font-size:16px;letter-spacing:0}<\/p>\n<p>.dkro-note{padding:28px 64px;font-size:15px;color:var(--slate);text-align:center;margin:0}<\/p>\n<p>\/* RESPONSIVE *\/\n@media (max-width:960px){\n  .dkro-hero{padding:56px 24px 150px}\n    .dkro-video{margin:-110px 24px 0}\n  .dkro-video::before{inset:-8px -8px 8px 8px}\n  .dkro-facts{grid-template-columns:repeat(2,1fr)}\n  .dkro-fact{padding:20px 24px}\n  .dkro-fact:nth-child(2){border-right:0}\n  .dkro-fact:nth-child(-n+2){border-bottom:1px solid var(--blush)}\n  .dkro-body{grid-template-columns:1fr;gap:24px;padding:64px 24px}\n  .dkro-side{font-size:64px}\n  .dkro-band,.dkro-topics,.dkro-cta{padding-left:24px;padding-right:24px}\n  .dkro-qa summary{grid-template-columns:40px 1fr 36px;padding:22px 18px}\n  .dkro-qa h4{font-size:23px}\n  .dkro-qa__answer{padding:0 18px 26px 18px}\n  .dkro-cta{grid-template-columns:1fr}\n  .dkro-btn{min-width:0;width:100%}\n  .dkro-note{padding:24px}\n}\n<\/style>\n<article class=\"dkro\" lang=\"en\">\n<p>  <!-- HERO --><\/p>\n<header class=\"dkro-hero\">\n<h2>\u201cBeing natural doesn&#8217;t mean not having surgery. It means being <em>treated well<\/em>.\u201d<\/h2>\n<p class=\"dkro-hero__lead\">On the Reach Magazine podcast \u201creach out\u201d, Dr. Kelly Vasileiadou talks about beauty, social media and healthy aging \u2013 and why we need to learn to look normal again.<\/p>\n<\/header>\n<p>  <!-- VIDEO --><\/p>\n<figure class=\"dkro-video\">\n<div class=\"dkro-video__frame\">\n<div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"youtube-content-blocker\" data-borlabs-cookie-content=\"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\">\n<div class=\"brlbs-cmpnt-cb-preset-c brlbs-cmpnt-cb-youtube\">\n<div class=\"brlbs-cmpnt-cb-thumbnail\" style=\"background-image: url('https:\/\/www.drkelly.ch\/wp-content\/uploads\/borlabs-cookie\/1\/yt_HCOvcReERsw_hqdefault.jpg')\"><\/div>\n<div class=\"brlbs-cmpnt-cb-main\">\n<div class=\"brlbs-cmpnt-cb-play-button\"><\/div>\n<div class=\"brlbs-cmpnt-cb-content\">\n<p class=\"brlbs-cmpnt-cb-description\">You are currently viewing a placeholder content from <strong>YouTube<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p>\n<p> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">More Information<\/a> <\/div>\n<div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Unblock content<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: inherit\">Accept required service and unblock content<\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div><\/div><figcaption><span><strong>reach out<\/strong> \u2013 host Jess Simon in conversation with Dr. Kelly<\/span><span>36 minutes<\/span> \u00b7 in German<\/figcaption><\/figure>\n<p>  <!-- FACTS --><\/p>\n<div class=\"dkro-facts\">\n<div class=\"dkro-fact\"><small>Magazine<\/small><strong>Reach<\/strong><\/div>\n<div class=\"dkro-fact\"><small>Format<\/small><strong>Video podcast<\/strong><\/div>\n<div class=\"dkro-fact\"><small>Series<\/small><strong>reach out<\/strong><\/div>\n<div class=\"dkro-fact\"><small>Published<\/small><strong>October 2026<\/strong><\/div>\n<\/p><\/div>\n<p>  <!-- TEXT --><\/p>\n<section class=\"dkro-body\">\n<div class=\"dkro-side\">01<span>The Conversation<\/span><\/div>\n<div>\n<h3>A conversation about aesthetics that has little to do with perfection<\/h3>\n<p>Anyone looking for perfection has come to the wrong place \u2013 Dr. Kelly Vasileiadou, specialist in plastic and aesthetic surgery and founder of the Dr. Kelly\u00ae Group in Zug, says so without hesitation. On the Reach Magazine podcast \u201creach out\u201d, she talks openly with host Jess Simon about cosmetic surgery, unrealistic ideals and the responsibility of doctors.<\/p>\n<p>Her approach goes back to the start of her career, treating breast cancer patients. There she saw how much it matters whether the image in the mirror still matches the person looking into it.<\/p>\n<p>The conversation covers when a procedure makes sense, what social media does to our self-image, why so many faces are starting to look alike \u2013 and why healthy aging means more to her than any trend.<\/p>\n<\/p><\/div>\n<\/section>\n<p>  <!-- QUOTE --><\/p>\n<section class=\"dkro-band\">\n<blockquote><p>\u201cBeauty may open a door. But self-confidence decides whether you stay in the room.\u201d<\/p><\/blockquote>\n<p>    <cite>Dr. Kelly Vasileiadou on the \u201creach out\u201d podcast<\/cite><br \/>\n  <\/section>\n<p>  <!-- TOPICS --><\/p>\n<section class=\"dkro-topics\">\n<div class=\"dkro-topics__head\">\n<h3>The topics<br \/><em>in conversation<\/em><\/h3>\n<p>The key questions from the interview, summarised. Click to open.<\/p>\n<\/p><\/div>\n<div class=\"dkro-qa\">\n<details open>\n<summary><span class=\"dkro-qa__no\">01<\/span><\/p>\n<h4>When does an aesthetic procedure make sense?<\/h4>\n<p><span class=\"dkro-qa__icon\"><\/span><\/summary>\n<div class=\"dkro-qa__answer\">\n<p>For Dr. Kelly, every treatment starts with careful listening: does the wish really come from the patient \u2013 or from a breakup, social media or a filtered photo? Surgery cannot create happiness or save a relationship.<\/p>\n<p>If the motivation isn&#8217;t right, she declines the procedure. She would rather lose revenue than lose trust.<\/p>\n<\/p><\/div>\n<\/details>\n<details>\n<summary><span class=\"dkro-qa__no\">02<\/span><\/p>\n<h4>What does social media do to our self-image?<\/h4>\n<p><span class=\"dkro-qa__icon\"><\/span><\/summary>\n<div class=\"dkro-qa__answer\">\n<p>Young people in particular see idealised, filtered or AI-generated faces every day. That shifts their sense of what is normal.<\/p>\n<p>Doctors have a responsibility here: to inform honestly and make no unrealistic promises.<\/p>\n<\/p><\/div>\n<\/details>\n<details>\n<summary><span class=\"dkro-qa__no\">03<\/span><\/p>\n<h4>Wrinkle treatment at 25 \u2013 prevention or marketing?<\/h4>\n<p><span class=\"dkro-qa__icon\"><\/span><\/summary>\n<div class=\"dkro-qa__answer\">\n<p>Age alone is not a medical indication. Someone who already has pronounced frown lines may benefit \u2013 but the advice to start \u201cpreventively\u201d at 20 is, in Dr. Kelly&#8217;s view, marketing.<\/p>\n<p>For her, prevention means doing as little as possible, at the right time.<\/p>\n<\/p><\/div>\n<\/details>\n<details>\n<summary><span class=\"dkro-qa__no\">04<\/span><\/p>\n<h4>Why do so many faces look increasingly alike?<\/h4>\n<p><span class=\"dkro-qa__icon\"><\/span><\/summary>\n<div class=\"dkro-qa__answer\">\n<p>Trends lead to the same cheeks, the same jawline, the same nose and the same lips. Dr. Kelly encourages people to embrace the features that make them unmistakable \u2013 because anatomy is individual, and nature loves imperfection.<\/p>\n<\/p><\/div>\n<\/details>\n<details>\n<summary><span class=\"dkro-qa__no\">05<\/span><\/p>\n<h4>When the wish for perfection becomes a problem<\/h4>\n<p><span class=\"dkro-qa__icon\"><\/span><\/summary>\n<div class=\"dkro-qa__answer\">\n<p>Warning signs include a demand for absolute symmetry or a fixation on a barely visible flaw. In such cases, psychological support is often needed \u2013 not another procedure.<\/p>\n<\/p><\/div>\n<\/details>\n<details>\n<summary><span class=\"dkro-qa__no\">06<\/span><\/p>\n<h4>Facelift or fillers?<\/h4>\n<p><span class=\"dkro-qa__icon\"><\/span><\/summary>\n<div class=\"dkro-qa__answer\">\n<p>Dr. Kelly considers the facelift underrated: done well, it gives very natural results. Minimally invasive treatments have their place \u2013 but adding more and more volume to sagging skin doesn&#8217;t always make sense.<\/p>\n<p><q>Being natural doesn&#8217;t mean not having surgery. It means being treated well.<\/q><\/p>\n<\/p><\/div>\n<\/details>\n<details>\n<summary><span class=\"dkro-qa__no\">07<\/span><\/p>\n<h4>Healthy aging instead of anti-aging<\/h4>\n<p><span class=\"dkro-qa__icon\"><\/span><\/summary>\n<div class=\"dkro-qa__answer\">\n<p>Time cannot be turned back. The aim is to look fresh and well cared for \u2013 while keeping one&#8217;s own age and identity.<\/p>\n<p>Dr. Kelly also takes a nuanced view of the longevity trend: longevity starts with the basics \u2013 nutrition, exercise, alcohol, smoking and lifestyle \u2013 not with a single treatment.<\/p>\n<\/p><\/div>\n<\/details>\n<details>\n<summary><span class=\"dkro-qa__no\">08<\/span><\/p>\n<h4>The path to her own clinic<\/h4>\n<p><span class=\"dkro-qa__icon\"><\/span><\/summary>\n<div class=\"dkro-qa__answer\">\n<p>She took the step into independence to practise medicine according to her own values \u2013 as a woman in surgery and with a professional fresh start in Switzerland.<\/p>\n<p>Her advice to founders: trust your gut, start small and grow through satisfied patients.<\/p>\n<\/p><\/div>\n<\/details><\/div>\n<\/section>\n<p>  <!-- CTA --><\/p>\n<section class=\"dkro-cta\">\n<div>\n<h3>The full conversation<\/h3>\n<p>Watch it on YouTube or read the interview in Reach Magazine (in German).<\/p>\n<\/p><\/div>\n<div class=\"dkro-btns\">\n      <a class=\"dkro-btn dkro-btn--wine\" href=\"https:\/\/www.youtube.com\/watch?v=HCOvcReERsw\" target=\"_blank\" rel=\"noopener noreferrer\">Watch on YouTube <i>\u25b6<\/i><\/a><br \/>\n      <a class=\"dkro-btn dkro-btn--line\" href=\"https:\/\/www.reachmag.ch\/post\/nat%C3%BCrlichkeit-bedeutet-nicht-nicht-operiert-zu-werden-es-bedeutet-gut-behandelt-zu-werden\" target=\"_blank\" rel=\"noopener noreferrer\">Read the interview <i>\u2197<\/i><\/a>\n    <\/div>\n<\/section>\n<p class=\"dkro-note\">This post is an editorial summary of the interview \u201cNat\u00fcrlichkeit bedeutet nicht, nicht operiert zu werden. Es bedeutet, gut behandelt zu werden\u201d from Reach Magazine&#8217;s \u201creach out\u201d series (October 2026) and is provided for information purposes only.<\/p>\n<\/article>\n<\/div>\n<h2>\u00dcber Dr. Kelly<\/h2>\n<div>\n<p><a href=\"https:\/\/www.drkelly.ch\/en\/dr-kelly\/dr-kelly-vasileiadou\/\">Erfahren Sie mehr \u00fcber Dr. Kelly<\/a><\/p>\n<\/div>\n<hr>\n<h2>Weitere Artikel<\/h2>\n<p><p>\n        <a href=\"https:\/\/www.drkelly.ch\/en\/blog\/\">Alle<\/a>\n    <\/p>\n<\/p>\n<div>\n<\/div>\n<p><p>\n        <a href=\"#\">Alle<\/a>\n    <\/p>\n<\/p>\n<p><!--more--><br \/>\n<!-- 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i{font-style:normal;display:inline-flex;align-items:center;justify-content:center;\\n  width:34px;height:34px;border-radius:50%;background:var(&#8211;wine);color:#fff;font-size:16px;letter-spacing:0;transition:transform .3s ease}\\n.dksrc__back:hover{background:var(&#8211;k);border-color:var(&#8211;k);color:#fff}\\n.dksrc__back:hover i{transform:translateX(-4px)}\\n@media (max-width:820px){\\n  .dksrc{grid-template-columns:1fr 1fr;gap:24px;padding:28px 20px}\\n  .dksrc__back{grid-column:1 \/ -1;grid-row:2;justify-content:center;width:100%}\\n  .dksrc__name,.dksrc__date p{font-size:22px}\\n}\\n\\u003C\/style>\\n\\n\\u003Cnav class=\\&#8221;dksrc\\&#8221; aria-label=\\&#8221;Source and navigation\\&#8221;>\\n  \\u003Cdiv>\\n    \\u003Csmall>Guest on the podcast\\u003C\/small>\\n    \\u003Cp class=\\&#8221;dksrc__name\\&#8221;>Reach Magazine \\u003Cspan>\u2013\\u003C\/span> reach out\\u003C\/p>\\n  \\u003C\/div>\\n\\n  \\u003Ca class=\\&#8221;dksrc__back\\&#8221; href=\\&#8221;https:\/\/www.drkelly.ch\/blog\/category\/medien\/\\&#8221;>\\u003Ci>\u2190\\u003C\/i>All media features\\u003C\/a>\\n\\n  \\u003Cdiv class=\\&#8221;dksrc__date\\&#8221;>\\n    \\u003Csmall>Published\\u003C\/small>\\n    \\u003Cp>October 2026\\u003C\/p>\\n  \\u003C\/div>\\n\\u003C\/nav>&#8221;,&#8221;content_column_breakpoint&#8221;:&#8221;m&#8221;,&#8221;image_align&#8221;:&#8221;top&#8221;,&#8221;image_grid_breakpoint&#8221;:&#8221;m&#8221;,&#8221;image_grid_width&#8221;:&#8221;1-2&#8243;,&#8221;image_svg_color&#8221;:&#8221;emphasis&#8221;,&#8221;link_style&#8221;:&#8221;default&#8221;,&#8221;link_text&#8221;:&#8221;Read 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p{color:#e4dcdb;margin:0;font-size:18px}\\n.dkro-btns{display:flex;flex-direction:column;gap:12px}\\n.dkro-btn{display:inline-flex;justify-content:space-between;align-items:center;gap:28px;min-width:300px;padding:18px 26px;font-size:14px;letter-spacing:.16em;font-weight:500;text-transform:uppercase;transition:all .3s ease}\\n.dkro-btn&#8211;wine{background:var(&#8211;wine);color:#fff;border:1px solid var(&#8211;wine)}\\n.dkro-btn&#8211;wine:hover{background:var(&#8211;blush);border-color:var(&#8211;blush);color:var(&#8211;k)}\\n.dkro-btn&#8211;line{color:var(&#8211;blush);border:1px solid var(&#8211;slate)}\\n.dkro-btn&#8211;line:hover{border-color:var(&#8211;blush);color:#fff}\\n.dkro-btn i{font-style:normal;font-size:16px;letter-spacing:0}\\n\\n.dkro-note{padding:28px 64px;font-size:15px;color:var(&#8211;slate);text-align:center;margin:0}\\n\\n\/* RESPONSIVE *\/\\n@media (max-width:960px){\\n  .dkro-hero{padding:56px 24px 150px}\\n    .dkro-video{margin:-110px 24px 0}\\n  .dkro-video::before{inset:-8px -8px 8px 8px}\\n  .dkro-facts{grid-template-columns:repeat(2,1fr)}\\n  .dkro-fact{padding:20px 24px}\\n  .dkro-fact:nth-child(2){border-right:0}\\n  .dkro-fact:nth-child(-n+2){border-bottom:1px solid var(&#8211;blush)}\\n  .dkro-body{grid-template-columns:1fr;gap:24px;padding:64px 24px}\\n  .dkro-side{font-size:64px}\\n  .dkro-band,.dkro-topics,.dkro-cta{padding-left:24px;padding-right:24px}\\n  .dkro-qa summary{grid-template-columns:40px 1fr 36px;padding:22px 18px}\\n  .dkro-qa h4{font-size:23px}\\n  .dkro-qa__answer{padding:0 18px 26px 18px}\\n  .dkro-cta{grid-template-columns:1fr}\\n  .dkro-btn{min-width:0;width:100%}\\n  .dkro-note{padding:24px}\\n}\\n\\u003C\/style>\\n\\n\\u003Carticle class=\\&#8221;dkro\\&#8221; lang=\\&#8221;en\\&#8221;>\\n\\n  \\u003C!&#8211; HERO &#8211;>\\n  \\u003Cheader class=\\&#8221;dkro-hero\\&#8221;>\\n    \\u003Ch2>\u201cBeing natural doesn&#8217;t mean not having surgery. It means being \\u003Cem>treated well\\u003C\/em>.\u201d\\u003C\/h2>\\n    \\u003Cp class=\\&#8221;dkro-hero__lead\\&#8221;>On the Reach Magazine podcast \u201creach out\u201d, Dr. Kelly Vasileiadou talks about beauty, social media and healthy aging \u2013 and why we need to learn to look normal again.\\u003C\/p>\\n  \\u003C\/header>\\n\\n  \\u003C!&#8211; VIDEO &#8211;>\\n  \\u003Cfigure class=\\&#8221;dkro-video\\&#8221;>\\n    \\u003Cdiv class=\\&#8221;dkro-video__frame\\&#8221;>\\n      \\u003Ciframe src=\\&#8221;https:\/\/www.youtube-nocookie.com\/embed\/HCOvcReERsw?rel=0&#038;modestbranding=1\\&#8221;\\n        title=\\&#8221;reach out \u2013 Interview with Dr. Kelly Vasileiadou\\&#8221;\\n        loading=\\&#8221;lazy\\&#8221;\\n        allow=\\&#8221;accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\&#8221;\\n        referrerpolicy=\\&#8221;strict-origin-when-cross-origin\\&#8221; allowfullscreen>\\u003C\/iframe>\\n    \\u003C\/div>\\n    \\u003Cfigcaption>\\u003Cspan>\\u003Cstrong>reach out\\u003C\/strong> \u2013 host Jess Simon in conversation with Dr. Kelly\\u003C\/span>\\u003Cspan>36 minutes\\u003C\/span> \u00b7 in German\\u003C\/figcaption>\\n  \\u003C\/figure>\\n\\n  \\u003C!&#8211; FACTS &#8211;>\\n  \\u003Cdiv class=\\&#8221;dkro-facts\\&#8221;>\\n    \\u003Cdiv class=\\&#8221;dkro-fact\\&#8221;>\\u003Csmall>Magazine\\u003C\/small>\\u003Cstrong>Reach\\u003C\/strong>\\u003C\/div>\\n    \\u003Cdiv class=\\&#8221;dkro-fact\\&#8221;>\\u003Csmall>Format\\u003C\/small>\\u003Cstrong>Video podcast\\u003C\/strong>\\u003C\/div>\\n    \\u003Cdiv class=\\&#8221;dkro-fact\\&#8221;>\\u003Csmall>Series\\u003C\/small>\\u003Cstrong>reach out\\u003C\/strong>\\u003C\/div>\\n    \\u003Cdiv class=\\&#8221;dkro-fact\\&#8221;>\\u003Csmall>Published\\u003C\/small>\\u003Cstrong>October 2026\\u003C\/strong>\\u003C\/div>\\n  \\u003C\/div>\\n\\n  \\u003C!&#8211; TEXT &#8211;>\\n  \\u003Csection class=\\&#8221;dkro-body\\&#8221;>\\n    \\u003Cdiv class=\\&#8221;dkro-side\\&#8221;>01\\u003Cspan>The Conversation\\u003C\/span>\\u003C\/div>\\n    \\u003Cdiv>\\n      \\u003Ch3>A conversation about aesthetics that has little to do with perfection\\u003C\/h3>\\n      \\u003Cp>Anyone looking for perfection has come to the wrong place \u2013 Dr. Kelly Vasileiadou, specialist in plastic and aesthetic surgery and founder of the Dr. Kelly\u00ae Group in Zug, says so without hesitation. On the Reach Magazine podcast \u201creach out\u201d, she talks openly with host Jess Simon about cosmetic surgery, unrealistic ideals and the responsibility of doctors.\\u003C\/p>\\n      \\u003Cp>Her approach goes back to the start of her career, treating breast cancer patients. There she saw how much it matters whether the image in the mirror still matches the person looking into it.\\u003C\/p>\\n      \\u003Cp>The conversation covers when a procedure makes sense, what social media does to our self-image, why so many faces are starting to look alike \u2013 and why healthy aging means more to her than any trend.\\u003C\/p>\\n    \\u003C\/div>\\n  \\u003C\/section>\\n\\n  \\u003C!&#8211; QUOTE &#8211;>\\n  \\u003Csection class=\\&#8221;dkro-band\\&#8221;>\\n    \\u003Cblockquote>\u201cBeauty may open a door. But self-confidence decides whether you stay in the room.\u201d\\u003C\/blockquote>\\n    \\u003Ccite>Dr. Kelly Vasileiadou on the \u201creach out\u201d podcast\\u003C\/cite>\\n  \\u003C\/section>\\n\\n  \\u003C!&#8211; TOPICS &#8211;>\\n  \\u003Csection class=\\&#8221;dkro-topics\\&#8221;>\\n    \\u003Cdiv class=\\&#8221;dkro-topics__head\\&#8221;>\\n      \\u003Ch3>The topics\\u003Cbr>\\u003Cem>in conversation\\u003C\/em>\\u003C\/h3>\\n      \\u003Cp>The key questions from the interview, summarised. Click to open.\\u003C\/p>\\n    \\u003C\/div>\\n\\n    \\u003Cdiv class=\\&#8221;dkro-qa\\&#8221;>\\n      \\u003Cdetails open>\\n        \\u003Csummary>\\u003Cspan class=\\&#8221;dkro-qa__no\\&#8221;>01\\u003C\/span>\\u003Ch4>When does an aesthetic procedure make sense?\\u003C\/h4>\\u003Cspan class=\\&#8221;dkro-qa__icon\\&#8221;>\\u003C\/span>\\u003C\/summary>\\n        \\u003Cdiv class=\\&#8221;dkro-qa__answer\\&#8221;>\\n          \\u003Cp>For Dr. Kelly, every treatment starts with careful listening: does the wish really come from the patient \u2013 or from a breakup, social media or a filtered photo? Surgery cannot create happiness or save a relationship.\\u003C\/p>\\n          \\u003Cp>If the motivation isn&#8217;t right, she declines the procedure. She would rather lose revenue than lose trust.\\u003C\/p>\\n        \\u003C\/div>\\n      \\u003C\/details>\\n\\n      \\u003Cdetails>\\n        \\u003Csummary>\\u003Cspan class=\\&#8221;dkro-qa__no\\&#8221;>02\\u003C\/span>\\u003Ch4>What does social media do to our self-image?\\u003C\/h4>\\u003Cspan class=\\&#8221;dkro-qa__icon\\&#8221;>\\u003C\/span>\\u003C\/summary>\\n        \\u003Cdiv class=\\&#8221;dkro-qa__answer\\&#8221;>\\n          \\u003Cp>Young people in particular see idealised, filtered or AI-generated faces every day. That shifts their sense of what is normal.\\u003C\/p>\\n          \\u003Cp>Doctors have a responsibility here: to inform honestly and make no unrealistic promises.\\u003C\/p>\\n        \\u003C\/div>\\n      \\u003C\/details>\\n\\n      \\u003Cdetails>\\n        \\u003Csummary>\\u003Cspan class=\\&#8221;dkro-qa__no\\&#8221;>03\\u003C\/span>\\u003Ch4>Wrinkle treatment at 25 \u2013 prevention or marketing?\\u003C\/h4>\\u003Cspan class=\\&#8221;dkro-qa__icon\\&#8221;>\\u003C\/span>\\u003C\/summary>\\n        \\u003Cdiv class=\\&#8221;dkro-qa__answer\\&#8221;>\\n          \\u003Cp>Age alone is not a medical indication. Someone who already has pronounced frown lines may benefit \u2013 but the advice to start \u201cpreventively\u201d at 20 is, in Dr. Kelly&#8217;s view, marketing.\\u003C\/p>\\n          \\u003Cp>For her, prevention means doing as little as possible, at the right time.\\u003C\/p>\\n        \\u003C\/div>\\n      \\u003C\/details>\\n\\n      \\u003Cdetails>\\n        \\u003Csummary>\\u003Cspan class=\\&#8221;dkro-qa__no\\&#8221;>04\\u003C\/span>\\u003Ch4>Why do so many faces look increasingly alike?\\u003C\/h4>\\u003Cspan class=\\&#8221;dkro-qa__icon\\&#8221;>\\u003C\/span>\\u003C\/summary>\\n        \\u003Cdiv class=\\&#8221;dkro-qa__answer\\&#8221;>\\n          \\u003Cp>Trends lead to the same cheeks, the same jawline, the same nose and the same lips. Dr. Kelly encourages people to embrace the features that make them unmistakable \u2013 because anatomy is individual, and nature loves imperfection.\\u003C\/p>\\n        \\u003C\/div>\\n      \\u003C\/details>\\n\\n      \\u003Cdetails>\\n        \\u003Csummary>\\u003Cspan class=\\&#8221;dkro-qa__no\\&#8221;>05\\u003C\/span>\\u003Ch4>When the wish for perfection becomes a problem\\u003C\/h4>\\u003Cspan class=\\&#8221;dkro-qa__icon\\&#8221;>\\u003C\/span>\\u003C\/summary>\\n        \\u003Cdiv class=\\&#8221;dkro-qa__answer\\&#8221;>\\n          \\u003Cp>Warning signs include a demand for absolute symmetry or a fixation on a barely visible flaw. In such cases, psychological support is often needed \u2013 not another procedure.\\u003C\/p>\\n        \\u003C\/div>\\n      \\u003C\/details>\\n\\n      \\u003Cdetails>\\n        \\u003Csummary>\\u003Cspan class=\\&#8221;dkro-qa__no\\&#8221;>06\\u003C\/span>\\u003Ch4>Facelift or fillers?\\u003C\/h4>\\u003Cspan class=\\&#8221;dkro-qa__icon\\&#8221;>\\u003C\/span>\\u003C\/summary>\\n        \\u003Cdiv class=\\&#8221;dkro-qa__answer\\&#8221;>\\n          \\u003Cp>Dr. Kelly considers the facelift underrated: done well, it gives very natural results. Minimally invasive treatments have their place \u2013 but adding more and more volume to sagging skin doesn&#8217;t always make sense.\\u003C\/p>\\n          \\u003Cp>\\u003Cq>Being natural doesn&#8217;t mean not having surgery. It means being treated well.\\u003C\/q>\\u003C\/p>\\n        \\u003C\/div>\\n      \\u003C\/details>\\n\\n      \\u003Cdetails>\\n        \\u003Csummary>\\u003Cspan class=\\&#8221;dkro-qa__no\\&#8221;>07\\u003C\/span>\\u003Ch4>Healthy aging instead of anti-aging\\u003C\/h4>\\u003Cspan class=\\&#8221;dkro-qa__icon\\&#8221;>\\u003C\/span>\\u003C\/summary>\\n        \\u003Cdiv class=\\&#8221;dkro-qa__answer\\&#8221;>\\n          \\u003Cp>Time cannot be turned back. The aim is to look fresh and well cared for \u2013 while keeping one&#8217;s own age and identity.\\u003C\/p>\\n          \\u003Cp>Dr. Kelly also takes a nuanced view of the longevity trend: longevity starts with the basics \u2013 nutrition, exercise, alcohol, smoking and lifestyle \u2013 not with a single treatment.\\u003C\/p>\\n        \\u003C\/div>\\n      \\u003C\/details>\\n\\n      \\u003Cdetails>\\n        \\u003Csummary>\\u003Cspan class=\\&#8221;dkro-qa__no\\&#8221;>08\\u003C\/span>\\u003Ch4>The path to her own clinic\\u003C\/h4>\\u003Cspan class=\\&#8221;dkro-qa__icon\\&#8221;>\\u003C\/span>\\u003C\/summary>\\n        \\u003Cdiv class=\\&#8221;dkro-qa__answer\\&#8221;>\\n          \\u003Cp>She took the step into independence to practise medicine according to her own values \u2013 as a woman in surgery and with a professional fresh start in Switzerland.\\u003C\/p>\\n          \\u003Cp>Her advice to founders: trust your gut, start small and grow through satisfied patients.\\u003C\/p>\\n        \\u003C\/div>\\n      \\u003C\/details>\\n    \\u003C\/div>\\n  \\u003C\/section>\\n\\n  \\u003C!&#8211; CTA &#8211;>\\n  \\u003Csection class=\\&#8221;dkro-cta\\&#8221;>\\n    \\u003Cdiv>\\n      \\u003Ch3>The full conversation\\u003C\/h3>\\n      \\u003Cp>Watch it on YouTube or read the interview in Reach Magazine (in German).\\u003C\/p>\\n    \\u003C\/div>\\n    \\u003Cdiv class=\\&#8221;dkro-btns\\&#8221;>\\n      \\u003Ca class=\\&#8221;dkro-btn dkro-btn&#8211;wine\\&#8221; href=\\&#8221;https:\/\/www.youtube.com\/watch?v=HCOvcReERsw\\&#8221; target=\\&#8221;_blank\\&#8221; rel=\\&#8221;noopener noreferrer\\&#8221;>Watch on YouTube \\u003Ci>\u25b6\\u003C\/i>\\u003C\/a>\\n      \\u003Ca class=\\&#8221;dkro-btn dkro-btn&#8211;line\\&#8221; href=\\&#8221;https:\/\/www.reachmag.ch\/post\/nat%C3%BCrlichkeit-bedeutet-nicht-nicht-operiert-zu-werden-es-bedeutet-gut-behandelt-zu-werden\\&#8221; target=\\&#8221;_blank\\&#8221; rel=\\&#8221;noopener noreferrer\\&#8221;>Read the interview \\u003Ci>\u2197\\u003C\/i>\\u003C\/a>\\n    \\u003C\/div>\\n  \\u003C\/section>\\n\\n  \\u003Cp class=\\&#8221;dkro-note\\&#8221;>This post is an editorial summary of the interview \u201cNat\u00fcrlichkeit bedeutet nicht, nicht operiert zu werden. Es bedeutet, gut behandelt zu werden\u201d from Reach Magazine&#8217;s \u201creach out\u201d series (October 2026) and is provided for information purposes only.\\u003C\/p>\\n\\n\\u003C\/article>&#8221;,&#8221;margin_bottom&#8221;:&#8221;default&#8221;,&#8221;margin_top&#8221;:&#8221;default&#8221;}}]}]},{&#8220;type&#8221;:&#8221;row&#8221;,&#8221;props&#8221;:{&#8220;margin_bottom&#8221;:&#8221;large&#8221;,&#8221;margin_top&#8221;:&#8221;large&#8221;,&#8221;width&#8221;:&#8221;small&#8221;},&#8221;children&#8221;:[{&#8220;type&#8221;:&#8221;column&#8221;,&#8221;props&#8221;:{&#8220;image_position&#8221;:&#8221;center-center&#8221;,&#8221;position_sticky_breakpoint&#8221;:&#8221;m&#8221;,&#8221;width_medium&#8221;:&#8221;1-1&#8243;}}]}],&#8221;name&#8221;:&#8221;Blog 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