In a recent article by NAU.ch, the growing interest of men in aesthetic treatments is explored – including the role of partners, increasing social openness, and the desire to look fresher and more rested.
Dr. Kelly Vasileiadou explains that men rarely come with the wish to become “more beautiful.” More often, they want to look fresher, fitter, and more energetic – without appearing “done.”
More Men in Aesthetic Medicine
While women still clearly dominate the field of aesthetic medicine, the percentage of male patients is increasing. At the Dr. Kelly® Clinic, men now account for around 15 to 20 percent of patients – with a rising trend.
Partners as Door Openers
Many men first come into contact with aesthetic treatments through their partners. They see what natural results are possible, lose their hesitation, and begin to consider treatments for themselves.
Natural Results Come First
Among men, eyelid surgery, liposuction, and minimally invasive treatments such as Botox are particularly in demand. The key priority is discretion: men want to look well-groomed and refreshed – never visibly altered.
