“Being natural doesn’t mean not having surgery. It means being treated well.”
On the Reach Magazine podcast “reach out”, Dr. Kelly Vasileiadou talks about beauty, social media and healthy aging – and why we need to learn to look normal again.
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More InformationA conversation about aesthetics that has little to do with perfection
Anyone looking for perfection has come to the wrong place – Dr. Kelly Vasileiadou, specialist in plastic and aesthetic surgery and founder of the Dr. Kelly® Group in Zug, says so without hesitation. On the Reach Magazine podcast “reach out”, she talks openly with host Jess Simon about cosmetic surgery, unrealistic ideals and the responsibility of doctors.
Her approach goes back to the start of her career, treating breast cancer patients. There she saw how much it matters whether the image in the mirror still matches the person looking into it.
The conversation covers when a procedure makes sense, what social media does to our self-image, why so many faces are starting to look alike – and why healthy aging means more to her than any trend.
“Beauty may open a door. But self-confidence decides whether you stay in the room.”Dr. Kelly Vasileiadou on the “reach out” podcast
The topics
in conversation
The key questions from the interview, summarised. Click to open.
01When does an aesthetic procedure make sense?
For Dr. Kelly, every treatment starts with careful listening: does the wish really come from the patient – or from a breakup, social media or a filtered photo? Surgery cannot create happiness or save a relationship.
If the motivation isn’t right, she declines the procedure. She would rather lose revenue than lose trust.
02What does social media do to our self-image?
Young people in particular see idealised, filtered or AI-generated faces every day. That shifts their sense of what is normal.
Doctors have a responsibility here: to inform honestly and make no unrealistic promises.
03Wrinkle treatment at 25 – prevention or marketing?
Age alone is not a medical indication. Someone who already has pronounced frown lines may benefit – but the advice to start “preventively” at 20 is, in Dr. Kelly’s view, marketing.
For her, prevention means doing as little as possible, at the right time.
04Why do so many faces look increasingly alike?
Trends lead to the same cheeks, the same jawline, the same nose and the same lips. Dr. Kelly encourages people to embrace the features that make them unmistakable – because anatomy is individual, and nature loves imperfection.
05When the wish for perfection becomes a problem
Warning signs include a demand for absolute symmetry or a fixation on a barely visible flaw. In such cases, psychological support is often needed – not another procedure.
06Facelift or fillers?
Dr. Kelly considers the facelift underrated: done well, it gives very natural results. Minimally invasive treatments have their place – but adding more and more volume to sagging skin doesn’t always make sense.
Being natural doesn’t mean not having surgery. It means being treated well.
07Healthy aging instead of anti-aging
Time cannot be turned back. The aim is to look fresh and well cared for – while keeping one’s own age and identity.
Dr. Kelly also takes a nuanced view of the longevity trend: longevity starts with the basics – nutrition, exercise, alcohol, smoking and lifestyle – not with a single treatment.
08The path to her own clinic
She took the step into independence to practise medicine according to her own values – as a woman in surgery and with a professional fresh start in Switzerland.
Her advice to founders: trust your gut, start small and grow through satisfied patients.
The full conversation
Watch it on YouTube or read the interview in Reach Magazine (in German).
This post is an editorial summary of the interview “Natürlichkeit bedeutet nicht, nicht operiert zu werden. Es bedeutet, gut behandelt zu werden” from Reach Magazine’s “reach out” series (October 2026) and is provided for information purposes only.
